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If it Ain't Broke - Break It

Change is inevitable. Whether you like it or not, whether you prepare for it or not, change will occur. If you continue to do things the way you have always done them, your business will NOT stay the same. While you stand still, the world around you moves forward. Resisting change damages your business due to opportunity lost.

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Chiropractors - Change the Way You Connect

The Chiro-Connect Project is a grass roots movement focused on helping chiropractors connect more efficiently with their patients.

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Control the work you do

In a competitive profession competition comes around if you let it. There will always be clinics that offer specials that seem to under value the world of Chiropractic care. Don't get caught in the trap of trying to compete for their perfect patient. Save your energy. Read More


Investing in the Free Trial

Free trials are usually worth what you pay for them. Trying something to see if it might be a good fit for your practice costs you time, emotion, and resources. Make no mistake about it - if you want to try something in hopes that it will work for you, there has to be an investment over time. Read More


9 Signs of a Healthy Brand

This is a great post from Branding Strategy Insider. There are 9 sure signs that a relationship between a brand and a patient is healthy, personalized and mutually beneficial:

1. Consistency – there is a regular pattern to how, when and why engage

2. Integrity – there are no hidden agendas on either side

3. Openness – facts and opinions are shared

4. Humor – people smile at the thought of being in each others company

5. Delight – there are pleasant surprises for everyone



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Emotional handwashing

Here's a great Seth Godin blog post that shows how your mood and your emotions can drive perception and brand experience. Think about it every time you walk into your clinic.



Are you the right kind of busy?

Being busy does not always mean you are busy with patients. Focus on being a Doctor that makes a difference and builds a brand that is always talked about - you'll stay busy with patients.

Take a look at Seth Godin's blog post titled, Two kinds of busy - Are you the right kind of busy?




Our world throws shiny stuff at us every day. It is easy to get caught up in trying to do too much, too fast. Make a difference in you practice by improving 1-Thing. Every month decide to learn about and focus on 1-Thing that will make your patient experience memorable. Some Ideas:

  • Ask a few patients how you can improve their experience.
  • Re-Write the home page of your website so it talks about your chiropractic care philosophy.
  • Start a Blog and tell people about it.
  • Create a way to tell your patients, “thank you for trusting me with your health”.


There are only two rules:

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The Foundation of Trust

We all agree that relationships and engagement are built on trust, especially the ever-so-personal DR/PATIENT relationship. Trust emerges at one simple point of connection.

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Speak from your heart

As a chiropractor your day is not spent giving presentations, but if you do give a presentation about the way chiropractic health changes lives; please remember "most presentations aren't bullet proof"





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