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Decide to Think Differently and Change

As you look forward to a new 2014, the biggest impact you can make on your practice revolves around one simple word - decide. Read More


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Did You Expect this? Is it Relevant?

I missed last week’s blog post on purpose to prove a point. When you build an audience that’s given you permission to communicate with them – you better deliver relevant and expected content with a consistency of purpose. Blogging only works if you have a designed strategy to deliver information consistently.Read More


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You Can Make a Difference - A Legacy of Mandela

I could not have said it any better. Thanks to Seth Godin:

http://sethgodin.typepad.com/seths_blog/2013/12/a-legacy-of-mandela.html

 


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Making Thanks an Unexpected Connection

Saying Thanks around Thanksgiving or sending Christmas cards in December is easy. The barrier to entry is low and it can often be dismissed and filed away as “expected” in the pile of holiday cheer. Read More


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Discover the why

It’s easy to talk about what you do. And if you’ve taken a look into your practice, you probably can identify a few differentiation points that point to how you do it. But it takes a hard look in the mirror to determine why you do what you do.

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Online Trust is Intentional

Get real! Online interaction rarely happens with people we don’t trust. Here’s a great post by Seth Godin that shows what needs to happen before your audience embraces what you have to say on your website, your email marketing, and your social media posts:

http://sethgodin.typepad.com/seths_blog/2013/11/evoking-online-trust.html


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Do Your Work, Not the Work Others Expect

Seth Godin uses the example of a pizzeria in New York that doesn’t offer delivery, doesn’t sell pizza by the slice, doesn’t accept credit cards, and doesn’t do reservations. But this doesn’t mean they are not successful. Read more about this example and its application to your practice here.

You have a vision and understanding of what you offer and to whom you offer it. There are people that will question and challenge that. Don’t let your business suffer because someone sways you from your niche.


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Do you really know your Evangelists?

Practices use marketing efforts to move patients through a life cycle of connection built on 4 strategies:

  1. Awareness: Making patients aware of your practice, your philosophy, your brand.
  2. Trial: Getting patients in the door to try your practice.
  3. Preference: Connecting on a level that gets patients to prefer your practice over another.
  4. Evangelists: Giving your patients an experience and a feeling that makes them only come to you and then get up on the mountain top to tell everyone they know about your practice, your philosophy, and your brand experience.

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Two Kinds of Loyalty

Here is a great post from Seth Godin about building the right kind of loyalty. As you read this, think about building this type of loyalty in your patients and recognizing or giving this type of loyalty to those vendors that make your practice better. Two kinds of loyalty.


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Marketing Good vs. Good Good

The face of marketing has changed. Think about this post from Seth Godin the next time you see or think about creating a sign or deal that is geared toward offering your services or your brand at a deep discount just to get a patient in the door.

 

Word of mouth and the way we (and your patients) talk about the things that are "good good" – that is the new marketing.  If you really want to make an impact make it great.


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