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Patients Are People Too

The pain of changing the way you connect is real. It’s easy to be lazy and deliver the same stuff that every other chiropractor (entrepreneur) delivers. No need to move into a world of differentiation if things are good enough.

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Marketing is not Advertising, Marketing is in the Service

In the old days marketing was the way you package, or offer, or advertise a product or service. Define a list of services you offer and then figure out a unique way or an ad or a coupon to   market those services.Read More


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Cell Phone Cameras Repel UFO's

Funny - we've just about outfitted everyone with a pocket-sized video camera. And as we've done that, the UFOs have stopped visiting.Read More


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Making Decisions

As a Doctor you make treatment decisions every day:

  • Decisions on methods of treatment
  • Decisions that alleviate pain
  • Decisions to educateRead More

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