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Two Kinds of Loyalty

Here is a great post from Seth Godin about building the right kind of loyalty. As you read this, think about building this type of loyalty in your patients and recognizing or giving this type of loyalty to those vendors that make your practice better. Two kinds of loyalty.


Marketing Good vs. Good Good

The face of marketing has changed. Think about this post from Seth Godin the next time you see or think about creating a sign or deal that is geared toward offering your services or your brand at a deep discount just to get a patient in the door.


Word of mouth and the way we (and your patients) talk about the things that are "good good" – that is the new marketing.  If you really want to make an impact make it great.


Practical Facebook Advice for Chiropractors

Having a Facebook business page is an important part of communicating with patients and growing your practice in the community.  But how can you actually use Facebook practically and helpfully?

The Private Practice Section of the American Physical Therapy Association published an article in their recent issue of Impact magazine that provides practical examples of how to use Facebook effectively for your practice. The article is entitled “Ice Packs, Happy Birthdays and Facebook Likes” and can be found on page 28 of the PDF.

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That’s the Best You Got?

The most important thing about Social Media is the word Social. To have a real social connection to someone, you must understand the definition of:

Social: Marked by or passed in pleasant companionship with friends or associates. The idea or principle of being social means attitudes, orientations, or behaviors which take the interests, intentions, or needs of other people (your audience) into account.

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