Free trials are usually worth what you pay for them. Trying something to see if it might be a good fit for your practice costs you time, emotion, and resources. Make no mistake about it - if you want to try something in hopes that it will work for you, there has to be an investment over time. Read More
This is a great post from Branding Strategy Insider. There are 9 sure signs that a relationship between a brand and a patient is healthy, personalized and mutually beneficial:
1. Consistency – there is a regular pattern to how, when and why engage
2. Integrity – there are no hidden agendas on either side
3. Openness – facts and opinions are shared
4. Humor – people smile at the thought of being in each others company
5. Delight – there are pleasant surprises for everyone
Here's a great Seth Godin blog post that shows how your mood and your emotions can drive perception and brand experience. Think about it every time you walk into your clinic.
Being busy does not always mean you are busy with patients. Focus on being a Doctor that makes a difference and builds a brand that is always talked about - you'll stay busy with patients.
Take a look at Seth Godin's blog post titled, Two kinds of busy - Are you the right kind of busy?
Our world throws shiny stuff at us every day. It is easy to get caught up in trying to do too much, too fast. Make a difference in you practice by improving 1-Thing. Every month decide to learn about and focus on 1-Thing that will make your patient experience memorable. Some Ideas:
There are only two rules:
We all agree that relationships and engagement are built on trust, especially the ever-so-personal DR/PATIENT relationship. Trust emerges at one simple point of connection.
As a chiropractor your day is not spent giving presentations, but if you do give a presentation about the way chiropractic health changes lives; please remember "most presentations aren't bullet proof"
Those two words give most chiropractors a confidence that their services are not the lowest price, but certainly priced for the best value. There is a flaw in that philosophy because value is in the eyes of the beholder and it inherently requires some sliding scale relationship between what you get and what you pay for.Read More
Thanks to Seth Godin for this inspiration. You've seen the signs: