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Competing without competition

The word competition paralyzes most business owners. It’s a crutch and an excuse for not embracing and delivering your philosophy with consistency in everything you do.

 

  • Competition is why my sales are down.
  • Competition is why I am losing patients.
  • Competition is why I have to keep my prices low. Read More

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Winter and the Art of Preparedness

If this winter has taught me anything, it’s that life is unpredictable but we can be prepared for it. Likewise, the marketplace and the customer have changed, but our preparedness in knowledge and education will help us overcome that.

How can we prepare?

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The Every List

When in doubt, or when it's just not good enough, or when you want to improve your practice - make an exhaustive list.

  • Every complaint someone might have about your practice
  • Every profession that knows your next patient before you do
  • Every successful practice in your city
  • Every person you know who might help you reach the person you can help
  • Every reason that brings your ideal patient in
  • Every characteristic of the patient you don’t want to treat
  • Every patient who deserves a thank you note
  • Every reason why your patients choose you

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Do you love your customers?

Here's a great post from Seth Godin that reminds us why we do what we do. Don't forget the difference you make and don't forget to replace the word customer with patient:

http://sethgodin.typepad.com/seths_blog/2014/02/do-you-love-your-customers.html

 


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