In the today's world of getting found on Google, there are many SEO and marketing companies that can promise the world of getting you ranked higher Google. If that's your objective and that's the patient you want - then budget it and go for it.
The alternative is to build an experience that patients choose to talk about, choose to find, and choose to look for. NOT something like it. But it.
It's nice to be found, but essential to be sought after.
Patients can connect with you or they can connect with the services you provide. Which patient would you rather have?