by Esultants Web Services

 

Call Today to Learn More

612.623.8054

 

facebook  twitter  linkedin  RSS-Icon

2 Comments

So what are you really trying to say?

Thanks to Seth Godin for this inspiration. You've seen the signs:

  • ABSOLUTELY NO CREDIT CARDS.
  • PAYMENT DUE WHEN SERVICES ARE RENDERED.
  • NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS.
  • BATHROOMS FOR PATRONS ONLY.

Read More


2 Comments

Is your brand a commodity?

This a great article about the Role and Value of Branding. It rings true even more in the crowded chiropractic space.

http://www.brandingstrategyinsider.com/2014/04/the-role-and-value-of-branding.html

 


2 Comments

True engagement is a marathon, not a sprint

One of the most critical words associated with marketing is engagement. Engagement is the way you connect with your patients and if done strategically and consistently it drives expertise, brand experience, and word of mouth referrals. It’s no secret - your best patients, the patients you want, come from the patients that are talking about the difference you make in their health. 

Effective word of mouth marketing is deliberate. In a digital world that means strategically using engagement tools like video, email, social media, and blogging. These tools must deliver a consistent connection that supports the brand experience without constantly selling or delivering unwanted content.

Believe it or not, most of your patients want to stay connected with you as long as you use content to build relationships and trust vs. selling or promoting chiropractic care. Patients love their doctors, but they do not want continuous social media posts about the power of chiropractic adjustments.

When it comes to patient engagement, proactively think about helping your audience solve problems and discover value outside of chiropractic care so you can stay in front of your patients and add value beyond your core services. If you approach engagement as a marathon and not a sprint, the events or offers you occasionally highlight begin to have more meaning and drive a bigger response.  


2 Comments

Who is Responsible?

Who gets to determine how we react (or respond) to the things that happen to us?

Who tells us how to make a difference?

Who chooses which media we consume?

Who gets to decide what we start, and what we quit?

Who decides what sort of learning to invest in (or not)?

Who gets to look for someone to blame?

 

In a world filled with a lot of stuff out of our control, it's comforting to know that we still own some of the most important responsibilities of all. Thanks to Seth Godin for this wisdom.

 

 


Enter your email address:

Delivered by FeedBurner