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9 Signs of a Healthy Brand

This is a great post from Branding Strategy Insider. There are 9 sure signs that a relationship between a brand and a patient is healthy, personalized and mutually beneficial:

1. Consistency – there is a regular pattern to how, when and why engage

2. Integrity – there are no hidden agendas on either side

3. Openness – facts and opinions are shared

4. Humor – people smile at the thought of being in each others company

5. Delight – there are pleasant surprises for everyone



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Emotional handwashing

Here's a great Seth Godin blog post that shows how your mood and your emotions can drive perception and brand experience. Think about it every time you walk into your clinic.



Are you the right kind of busy?

Being busy does not always mean you are busy with patients. Focus on being a Doctor that makes a difference and builds a brand that is always talked about - you'll stay busy with patients.

Take a look at Seth Godin's blog post titled, Two kinds of busy - Are you the right kind of busy?


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