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9 Signs of a Healthy Brand

This is a great post from Branding Strategy Insider. There are 9 sure signs that a relationship between a brand and a patient is healthy, personalized and mutually beneficial:

1. Consistency – there is a regular pattern to how, when and why engage

2. Integrity – there are no hidden agendas on either side

3. Openness – facts and opinions are shared

4. Humor – people smile at the thought of being in each others company

5. Delight – there are pleasant surprises for everyone

 

 

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Emotional handwashing

Here's a great Seth Godin blog post that shows how your mood and your emotions can drive perception and brand experience. Think about it every time you walk into your clinic. 

http://sethgodin.typepad.com/seths_blog/2014/05/emotional-handwashing.html

 


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Are you the right kind of busy?

Being busy does not always mean you are busy with patients. Focus on being a Doctor that makes a difference and builds a brand that is always talked about - you'll stay busy with patients.

Take a look at Seth Godin's blog post titled, Two kinds of busy - Are you the right kind of busy?

http://sethgodin.typepad.com/seths_blog/2014/06/two-kinds-of-busy.html

 


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