Free trials are usually worth what you pay for them. Trying something to see if it might be a good fit for your practice costs you time, emotion, and resources. Make no mistake about it - if you want to try something in hopes that it will work for you, there has to be an investment over time. Building a business, getting found on Google, moving the needle, connecting with patients, making a difference; they all take time well beyond the initial trial period. By definition a trial is an experimental action in order to ascertain results - so free might be enticing, but if you are not willing to invest time to see results - prepare to get what you paid for.