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Competitively Priced

Those two words give most chiropractors a confidence that their services are not the lowest price, but certainly priced for the best value. There is a flaw in that philosophy because value is in the eyes of the beholder and it inherently requires some sliding scale relationship between what you get and what you pay for.Read More


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So what are you really trying to say?

Thanks to Seth Godin for this inspiration. You've seen the signs:

  • ABSOLUTELY NO CREDIT CARDS.
  • PAYMENT DUE WHEN SERVICES ARE RENDERED.
  • NOT RESPONSIBLE FOR LOST OR STOLEN ITEMS.
  • BATHROOMS FOR PATRONS ONLY.

Read More


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Is your brand a commodity?

This a great article about the Role and Value of Branding. It rings true even more in the crowded chiropractic space.

http://www.brandingstrategyinsider.com/2014/04/the-role-and-value-of-branding.html

 


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True engagement is a marathon, not a sprint

One of the most critical words associated with marketing is engagement. Engagement is the way you connect with your patients and if done strategically and consistently it drives expertise, brand experience, and word of mouth referrals. It’s no secret - your best patients, the patients you want, come from the patients that are talking about the difference you make in their health. 

Effective word of mouth marketing is deliberate. In a digital world that means strategically using engagement tools like video, email, social media, and blogging. These tools must deliver a consistent connection that supports the brand experience without constantly selling or delivering unwanted content.

Believe it or not, most of your patients want to stay connected with you as long as you use content to build relationships and trust vs. selling or promoting chiropractic care. Patients love their doctors, but they do not want continuous social media posts about the power of chiropractic adjustments.

When it comes to patient engagement, proactively think about helping your audience solve problems and discover value outside of chiropractic care so you can stay in front of your patients and add value beyond your core services. If you approach engagement as a marathon and not a sprint, the events or offers you occasionally highlight begin to have more meaning and drive a bigger response.  


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Who is Responsible?

Who gets to determine how we react (or respond) to the things that happen to us?

Who tells us how to make a difference?

Who chooses which media we consume?

Who gets to decide what we start, and what we quit?

Who decides what sort of learning to invest in (or not)?

Who gets to look for someone to blame?

 

In a world filled with a lot of stuff out of our control, it's comforting to know that we still own some of the most important responsibilities of all. Thanks to Seth Godin for this wisdom.

 

 


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Being found vs. being sought

In the today's world of getting found on Google, there are many SEO and marketing companies that can promise the world of getting you ranked higher Google. If that's your objective and that's the patient you want - then budget it and go for it.

The alternative is to build an experience that patients choose to talk about, choose to find, and choose to look for. NOT something like it. But it.

It's nice to be found, but essential to be sought after.

Patients can connect with you or they can connect with the services you provide. Which patient would you rather have?

   

 


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Happy Wow Day

If you thing you can't make a difference in somebody's day . . . Think again! Take a look at this blog post by Seth Godin. If your patients felt the wow, how could it affect your brand?

http://sethgodin.typepad.com/seths_blog/2014/03/happy-wowday.html


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If a picture speaks 1,000 words, what do the colors say?

Color plays a significant role in our lives. From the allure of a red racecar to the significant tone of wearing black to a funeral, color helps us portray emotion and sentiment.

According to Office Max’s Workplace Exchange magazine (page 22), color says a lot about you and your practice.

  • Black: Authoritative; too much can make you seem unapproachable
  • Gray: Sophisticated and confidentRead More

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Competing without competition

The word competition paralyzes most business owners. It’s a crutch and an excuse for not embracing and delivering your philosophy with consistency in everything you do.

 

  • Competition is why my sales are down.
  • Competition is why I am losing patients.
  • Competition is why I have to keep my prices low. Read More

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Winter and the Art of Preparedness

If this winter has taught me anything, it’s that life is unpredictable but we can be prepared for it. Likewise, the marketplace and the customer have changed, but our preparedness in knowledge and education will help us overcome that.

How can we prepare?

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